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L'Avenida Sóller


L'Avenida Sóller - Establecimiento Adults Only
L´Avenida, is not only unique because of its elegant and eclectic style, but also because of the location: in the wonderful town of Sóller, at the foot of the incredible Sierra de Tramuntana mountains. It is a place that everyone should visit at least once in a lifetime, capable of surprising travellers from all over the world.

This precious Majorcan town in the northwest of the island is right in the middle of what is known as the “valley of the orange trees” which has marked the history of its past and present as this fruit is one of the drivers of its culture and economy. Moreover, Sóller has an air of distinction because of its precious alleys lined with colourful blinds, Majorcan courtyards and lovely flower pots along streets with stately buildings with modern evocations. It has some of the most valuable architecture on Majorca with buildings like the Can Prunera museum, the Church of Saint Bartholomew and the Bank of Sóller.
Some of the places we recommend visiting include the Sóller Municipal Market, which was inaugurated in 1952, where you may find typical products from the Balearic Islands and Majorcan gastronomy each day. And if you’re looking to find something truly authentic, don’t miss the traditional travelling market held every Saturday morning spilling out from the Market Square into the nearby streets. Enjoy the hustle and bustle of all the buyers among the traditional products and artisan creations.


Sóller has become one of the main tourist destinations in Mallorca thanks to its modernised hotel infrastructure and its numerous and varied leisure options. However, it remains a very authentic locality, offering its visitors a cultural and natural environment, which cannot be found anywhere else on the island, and which makes a few days' holidays an experience in itself.


Can Prunera is currently one of the most important museums on Majorca. It houses the work of Joan Miró, Kandinsky, Picasso and Warhol as well as local artists like Miquel Barceló and Francesca Martí. The singular art nouveau house is itself a work of art and shares a common history with the building that houses our boutique hotel. It was designed by Joan Rubió, a Gaudí disciple; the building is considered French Art Nouveau and quite the avant-garde wonder.


Another of the most prized architectural gems in Sóller is the Church of Saint Bartholomew, which dates backs to 1236 and reflects a combination of Baroque, Modernist, Neo-Gothic and even Romanesque styles. It is one of the most significant monuments in the town and particularly stands out because of the modernist facade also designed by architect Joan Rubió. It is located in Constitution Square, just 300 m from L´Avenida, along with other Modernist wonders like the Bank of Sóller.


The Port of Sóller is one of the best options if you wish to take a walk, have a drink or enjoy a relaxing dinner at one of the wonderful restaurants that abound. Just three kilometres from Sóller, it’s one of the tourism hot spots on Majorca. It boasts an extensive leisure offering with terraces, cafés and a long boardwalk where you can take in a lovely sunset while enjoying a delicious glass of wine. You can depart from the port to visit wonderful places by boat like Sa Calobra, Cala Tuent, Torrent de Pareis, Cala Sant Vicenç and Formentor.


Since 1912, the famous train of Sóller travels between Palma and Sóller each day, overcoming the natural barrier of the Sierra de Alfabia mountains and the 500 metres in altitude. The trip provides a look at the island’s most beautiful and extraordinary landscapes.
On the other hand, the Sóller tram was inaugurated in 1913 and has travelled since then along the city centre streets all the way to the port. It is one of the most important tourist attractions in the town along with the Sóller Railway.

festivals and traditions

Sóller is famous for its festivals and traditions. One of the most important and well-known ones on Majorca is the Moors and Christians festival, also known as “Es Firó”, which takes places in May. This celebration commemorates the 1516 attack on Sóller by Turkish pirates with a re-enactment of the battle featuring the participation of the entire town as well as thousands of visitors from all over the island. Another traditional festival in Sóller is the one held in August to honour its patron Saint, Bartholomew, with the famous “correfoc” that takes places in Constitution Square.


Sóller is on the skirt of the striking Sierra de Tramuntana mountains, making it the base of countless trekking and cycling routes. It’s one of the starting points of the GR221 route known as Ruta de Pedra en Sec, which crosses the Sierra de Tramuntana mountains. One of the most famous routes is the one that connects the town of Sóller to the monastery of Lluc, bordering the Biniaraix stream and winding through seemingly inaccessible places to reach amazing areas like the Cúber reservoir. It’s also the perfect path for cycling fans who can take on the challenge of Coll de Sóller, a 497-metre mountain pass between the Alfabia and Teix massifs.